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Elly Fish: Sales Management System

Enterprise-grade solutions with measurable outcomes.

Elly Fish: Sales Management System
Elly Fish: Sales Management System
Case Study
Cloud Based Service, Web Development
Elly Fish: Sales Management System
15th Sep 2025
20th Oct 2025
Tech Stack Included

Portfolio Description

Project Scope

Elly Fish is a cloud-based Sales & Customer Relationship Management (CRM) system designed to streamline the complete sales lifecycle — from lead acquisition to invoice generation and activity tracking. The project focuses on delivering a scalable, secure, and user-friendly platform that enables organizations to manage sales operations efficiently while improving team productivity and visibility.

The scope of the project includes the design, development, and deployment of a centralized CRM solution that integrates sales, operations, and reporting into a single system.

Who This Solution Is For

Growing sales teams managing complex pipelines
Businesses struggling with disconnected sales tools
Organizations requiring real-time sales visibility
Companies planning scalable, long-term CRM platforms

Modules Overview

View
Orders Grid View
View
Orders List View
View
Orders Details
View
Companies List
View
Add New Company
View
Add Deals
View
Edit Deals
View
Leads Management
View
Invoices List
View
Print Invoice
View
View Attachments
View
Add Attachments
View
Add Chats
View
View Chats
View
Activity Timeline
View
User Work History
View
User Login
View
User Logout

Elly Fish CRM Workflow

A unified system that connects sales, operations, and finance in one seamless flow.

👤

Lead Management

Capture and organize leads from multiple sources with instant assignment and tracking.

💼

Deal Conversion

Convert qualified leads into deals with pipeline stages and follow-up automation.

📦

Order Processing

Generate orders directly from closed deals with approval and status tracking.

🧾

Invoice Generation

Create professional invoices with tax, print, and download options.

📊

Activities & Reports

Monitor user activities, payments, and performance through real-time dashboards.

Technologies Used

All-in-One Technology Stack for Elly Fish: Sales Management System

Docker Docker
Figma Figma
JavaScript JavaScript
Linux Linux
NestJS NestJS
Node.js Node.js
npm npm
PostgreSQL PostgreSQL
Svelte Svelte
Tailwind CSS Tailwind CSS
TypeScript TypeScript

Challenges Faced

Data Architecture

Scalable schemas, indexing strategies, and optimized PostgreSQL queries to handle high-volume CRM data.

Workflow Integration

Pipelines, tasks, and activity modules unified into a seamless operational flow—designed to eliminate silos and accelerate execution.

Module Consistency

Shared UI patterns and reusable components to maintain consistency across all CRM modules.

Real-Time Sync

Event-driven APIs and reactive frontend state for instant data updates without reloads.

Performance Scale

Pagination, lazy loading, and caching strategies to ensure high performance at scale.

Security & RBAC

Role-based access control using JWT authentication and policy-driven authorization layers.

Business Impact

This CRM system delivered measurable improvements in operational efficiency, decision-making speed, and system scalability — translating technology into real business value.

Results Achieved

Workflow Speed +45%
Data Consistency Real-Time
User Navigation Simplified
System Scalability Enterprise-Ready
API Performance Low Latency
Decision Accuracy Improved

Client Feedback

Need a Similar System?

If your business needs a scalable CRM, workflow automation, or a custom sales management platform — we can help you build it.

✔ Free consultation   |   ✔ No obligation   |   ✔ Enterprise-grade solutions

Final Thoughts

This CRM system was engineered to deliver a powerful balance of performance, usability, and scalability, resulting in an enterprise-ready platform built for long-term growth.

High Performance

Optimized frontend rendering with SvelteKit and low-latency backend APIs powered by NestJS.

🧠

Clean Architecture

Modular, secure, and extensible system design enabling easy future enhancements.

📈

Enterprise Scalability

Built on PostgreSQL with data models ready for analytics, automation, and growth.

🎯

User-Centric UX

Intuitive workflows and seamless navigation aligned perfectly with daily sales operations.

This project highlights Evy Techno’s expertise in building enterprise-grade CRM solutions that combine strong backend engineering with refined, user-focused design.

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